I just tried to buy verbiage, but this would be the same for any other plug, I guess -
I am charged VAT (19%) by your shop provider. this should not happen when buying from Europe, there is no VAT when you buy a download license from the US. Any way to change this?
SWREG is the actual seller of the product, and since they have offices in the UK they are therefore required to charge VAT. Also, Software via download is considered a service and doesn’t benefit from a low-value exemption on imported goods.